I use it in bathrooms, kitchens, high traffic areas and it holds up! I first purchased CRAFT Zamora Oak for a client in an old farmhouse with high traffic areas. I researched quite a bit. That floor has shown to be extremely durable. I like the fact that it has a satin-matte kind of finish to it, and the hand textured surface, this has helped it still look great. The wide widths and long lengths are really great. Also, being by the lake I use engineered product, and radiant floor heating for a lot of my projects so CRAFT floors are a good match. I use it in bathrooms, kitchens, high traffic areas and it holds up!